PROFESSIONAL EXPERIENCE
Epsilon (2023 to current)
Vice President Product Management & General Manager
Own the vision, strategy, positioning, and go-to-market approach for Epsilon’s leading multichannel Messaging, Events, and Orchestration platforms for both our current and next generation offerings (recently renamed Marketing Hub), as well as the unified platform strategy to integrate our suite of Marketing products.
- Own the strategy, design, and rollout of Epsilon’s transformative next generation messaging platform.
- Drive the strategy, definition, and direction of a cross-platform unification project for our Martech and Adtech products, supporting the entire customer lifecycle from acquisition to retention.
- Lead organizational performance improvements by implementing product, design, and development processes and best practices across the Product and Engineering teams to break down silos and transform into a product led organization.
- P+L ownership and accountability for platform business planning and results in a matrixed organization, and verticalized Sales team.
Red Castle Advisors (2023)
Founder and Managing Partner
Red Castle Advisors is a specialized consulting firm focused on helping clients achieve better results by implementing outcome-oriented marketing strategies that work with their marketing automation platform, or by implementing processes and structure that optimize the performance of their Product Management organization. Currently inactive.
- Collaborated with client product team, and led aspects of the design and definition of the vertical strategy for an enterprise CDP solution for a top 20 global technology company.
Oracle (2013 to Nov 2022)
Vice President, Product Management
Drive the vision, product strategy, and implementation of Oracle’s world-class B2C Marketing Automation platform (Responsys), Audience Segmentation product (CX Audience), and Extensibility platform (CX Apps). Acquired by Oracle, 2014.
- Launched Oracle’s next-gen multichannel Marketing Automation and Messaging platform, unifying Responsys (B2C) and Eloqua (B2B) capabilities.
- Managed Oracle's mobile business (SMS/MMS, Push, WhatsApp) exceeding profit margin and revenue targets by rebuilding the business and re-setting product and monetization strategies.
- Transformed positioning and GTM strategy for Oracle's first in-market Customer Data Platform (CDP), driving growth and strategic differentiation.
- Incubated and launched new revenue-generating products (Next Gen marketing platform, AI/Intelligence, CX Apps) aligned with business strategies.
- Spearheaded integration between various Marketing Cloud platforms, creating a seamless end-to-end experience for cross-platform use cases.
- Led GTM and field enablement processes, empowering regional sales teams and ensuring successful product and feature rollouts.
- Developed processes and operations for the Product Management organization, fostering a ‘Product-first’ environment with high cross-organization visibility, including leading our Product Council and Customer Advisory Boards
- Developed and maintained relationships with Forrester, Gartner, and IDC Analysts covering the Marketing technology space.
- Identified and assessed acquisition candidates, business alliances, and partners to fill strategic product gaps and drive customer/revenue growth.
- Face of the Product as a featured presenter at Oracle’s Open World and Modern Marketing Experience customer conferences and author of multiple blog and industry articles
- Identify, grow, coach, and retain global talent while providing opportunities for individual growth and success.
- Collaborate with Development to define, build, and align product and development teams with product priorities.
- Achieved significant growth in product and business responsibility over tenure
- Leader of Responsys Campaign and Orchestration (2013)
- Leader of entire B2C/Responsys platform (2017)
- Added Audience Segmentation platform (2018) to my portfolio
- Added Extensibility platform (2019) to my portfolio
- Added ownership of next generation B2C/B2B Marketing Automation platform (2020)
Cox Digital Solutions (2011 to 2013)
Vice President, Product Management
Led the Product and Support teams, and responsible for product strategy, roadmap, rollout, and adoption of our interactive ad serving platform.
- Drove product strategy and defined target customer segments, aligning product direction with company Vision.
- Managed Product and Support teams while also leading all aspects of an entirely new Order Management application that integrated with Cox's existing ad server solution, creating a true end-to-end solution (SSP+DSP), supporting the digital ad serving needs of publishers and agencies.
- Owned product roadmap, implementing a formal product management processes to quantify and assess value of specified features to ensure roadmap is aligned with strategic priorities.
Fliqz (2009 to 2011)
Vice President, Product Management
Responsible for the Fliqz Online Video SaaS Platform, including product strategy, roadmap, requirements, and launch activities, during which time we experienced consistent quarter-over-quarter growth up and through acquisition.
- Defined and refined product strategy, utilizing market and competitive analysis as inputs, to deliver product roadmap.
- Developed and rolled out product pricing, package, positioning, and GTM strategy.
- Instituted a Requirements Management, QA, and Rollout process ensuring focus, visibility, and accountability across the organization.
- Responsible for all UX and UI specification and development of our SaaS Platform.
- Member of the Executive Team.
Nimblefish (2006 to 2009)
Director, Product Management
Oversaw entire Nimblefish B2B SaaS Marketing Automation platform - orchestrating significant functional and performance improvements - and led the Product Management organization while also personally managing our Analytics and Email products.
Blue Tiger Networks
Senior Director, Product Management
Owned all Product Management responsibilities for Blue Tiger’s flagship B2B, industry-specific, P2P, e-marketplace application.
Cadence Design Systems
Project Lead
Key member of team launching new consulting practice focused on designing, developing, and launching streamlined processes and organizational infrastructures for hi-tech electronic design companies.
Accenture
Senior Consultant
Analyzed clients' businesses, developed specific technical solutions, and rolled out the end-solution enabling them to become, or continue to be, leaders in their field.